Tuesday, May 4, 2010

Employee vs. Entrepreneur

Employee vs. Entrepreneur:
What's the Difference?

By Robert Kiyosaki

The first difference between entrepreneurs and employees is:

1. Employees are resource-oriented. Entrepreneurs are opportunity-oriented.
A person with an employee mindset might say, "I would start my own business but I don't have the money." Or "I'd love to invest in that piece of real estate, but I don't have the down payment." In both of these examples the person focuses on their resources--in this case their lack of money, rather than the opportunity.

In a similar situation, a person with an entrepreneur's mindset might say, "Let's start the business and we can finance the business from the cash flow." Or "Tie up the property and we'll find the money later."

My poor dad was a man who saw many opportunities, but failed to act on them simply because he was resource-oriented. Instead of taking action, he often said, "I wish I could do it, but I can't afford it." Or "I would go into business for myself, but I need a steady job. I have a mortgage and you kids to feed."

My rich dad (my best friend's father, an entrepreneur who taught me a lot about how the rich think about money) was a man who started with nothing, but eventually became one of the richest men in Hawaii. Today, when you look at Waikiki Beach, you see some of the biggest hotels along the ocean on land his family owns. He said, "If you do not have resources, you need to become resourceful." That is why he forbade his son and me from saying the words "I can't afford it." He said, "Poor people say 'I can't afford it.' That's why they're poor." Instead he insisted we learn to say, "How can I afford it?" He believed that when we said, "I can't afford it" our minds were turned off and went to sleep. When we asked ourselves, "How can I afford it?" our minds, our greatest resource of all, were turned on and put to work.

The second difference between entrepreneurs and employees is:

2. Employees prefer to manage via hierarchical structures. Entrepreneurs manage via networks, utilizing the resources of other people and organizations.

This means that employee-type leaders would rather hire people and bring their talent "in-house." Rather than have an outside firm do their creative work, an employee-type leader would prefer to hire the talent and have them under their control. While there are economic reasons for doing this, the report stated that the primary reason is control. This is because employees gravitate to a leadership style that is more suited to a military command-and-control type of organization.

My poor dad was successful in the hierarchical structure of the government, eventually rising to the top of the educational system as Superintendent of Education and running for Lieutenant Governor for the State of Hawaii. After losing that race--and his position as Superintendent of Education--he tried his hand at entrepreneurship. He purchased a national ice cream franchise that failed in less than a year. Why? While the reasons were many, one reason was his leadership and management style. When he said, "Jump"... no one jumped.

Instead of the military's command-and-control leadership style, my rich dad used a more cooperative and collaborative style of leadership. He encouraged his son and me to learn to lead and manage people who are not required to follow our orders--people who did not need to jump when they heard the word "Jump." Rather than hire people and bring them in-house, rich dad networked with other people and organizations, which tended to reduce his costs and at the same time increase his resources and influence in the marketplace.

Today, The Rich Dad Company follows my rich dad's advice. Instead of becoming a stand-alone publishing house, we choose to cooperate via a joint venture agreement with The Time Warner Book Group, as well as licensed publishers around the world who offer our books in 43 languages. In this way, we keep our core staff small, yet we utilize the thousands of employees of publishers around the world.

But leveraging the assets and resources of partners is not enough. It's important to choose the right partners--ones who are aligned with your goals and values. Choosing the right partners can make the difference between success and failure--as I've learned the hard way.

As The Rich Dad Company has grown, we have worked with partners who have opened doors to opportunities that were much greater than what we could have been able to pursue on our own. In an entrepreneurial spirit, we formed alliances with major media organizations and international promotion firms that leveraged the Rich Dad brand with their worldwide networks.

In doing so, we--as entrepreneurs--stay small, yet increase market share by cooperating rather than competing... by networking rather than hiring employees and bringing work "in-house."

In 1989 the world changed. That's when the Berlin Wall came down and the World Wide Web went up. Instead of a world of walls, we became a world of webs... networks of people working cooperatively rather than competitively. There are key, fundamental differences between the mindset of an employee and the mindset of an entrepreneur. One of the great things about this world of webs is that the world is now open for business to billions of people who choose to think as entrepreneurs--rather than employees.

Monday, May 3, 2010

Evaluating a Franchise System

Franchise Fundamentals
10 Keys to a Quality Franchise System

How do you know if a franchise is the right one for you?  Selecting a franchise and a franchisor can be a difficult and confusing process.  For this reason, the following list to help you in the franchise selection process.  We suggest you follow these steps to find the right franchise for you. 

1) Interview Franchisees
The best way to learn about the quality of a franchise system is to speak with current franchisees. Call at least five franchisees and visit at least two. It will provide you a realistic look at the opportunity.  In particular, ask about the following:

  • Start Up Assistance
  • Market Demand
  • Profitability of the Franchise
  • Whether the Franchisee Would Do It Again

2) Visit the Franchisor's Headquarters
You should know what support the franchisor provides. Interview the franchisor's employees and see if there is an organized support effort. Most franchisors claim to have a comprehensive support system. Be sure you see what you've been told by the sales force.  Visit the franchisor's team:

  • Training Department
  • Field Operational Support
  • National Accounts
  • Product and Supplies
  • Information Services
  • Advertising Department

3) Analyze the Financial Stability of the Franchisor
If the highest source of revenue is franchise sales income, you should be concerned. A franchise must generate enough royalty revenue to maintain all company expenses. Otherwise, the franchisor is very vulnerable to problems. Also, note the equity in the company. A company should not be heavily in debt.

4) Talk to Executive Management
Are they focused on the future of the company, or are they acting as day to day operations? How long has the management been in place? What have they done to improve the company? What are the current initiatives? Are the executives open and willing to speak with you?

5) Initial Training
Talk to the last three franchises that completed training.

  • Was the training complete?
  • Do they feel well prepared?
  • Is there complete documentation?
  • What did their training consist of?
  • Is your equipment/products package complete?

6) Operating Support
The franchisor should offer comprehensive support, especially in the following areas:

  • Regular Meetings
  • Complete Documentation
  • Regular Visitations To Your Site
  • Training
  • Newsletter and Bulletins
  • Product and Equipment Research & Development
  • National Accounts Support
  • Software/Automation Assistance
  • Local Training Assistance

7) Quality Name Recognition
The name, or trademark, is a primary value of the franchisor. Make certain the name of the franchise is known by key clients in the industry.

8) The Industry
Within what industry is the franchise operating? Is the product or service a necessity? Is it a luxury/fad orientated item? How large is the industry? Is the product or service diversified enough to react to difficult entry markets, or is it a single product/service offering?

9) Size of the Franchisor
The length of time in business and the total number of franchisees will indicate how mature the franchisor is in the marketplace. Quality Franchisors have steady growth and a good history of service to the franchisees.

10) The Application Process
A franchisor should have a profile of the best franchise candidates. There should be an organized process of learning about the franchise offering. There should also be a qualification process for the franchisees.

 

Thursday, April 22, 2010

Are You Prepared?

Many business owners think they can just hang their shingle and people will come.  More than ever, having a strategic plan is important.  Your business plan needs to include a marketing plan, an operations plan, and a financial plan.  Each needs to broken down.
 
Marketing:  PR, Advertising, Branding, and Sales. 
Operations:  Supply Chain (Vendor/Suppliers, as well as Distribution), Work Flow, Management, Administration
Financial:  Accounting, Inventory Management, Cash Flow, Forecasting, Business Goals
 
Do you have a written plan for each of these?  Perhaps the best place to start is in reverse order:
 
Financial Planning: where are you today (Balance Sheet)? where were you last year (Tax documentation and P&L)?  where do you want to be in 2010?  Most importantly, what needs to happen in order to achieve these goals by year end?
 
Operations:  What systems do you have in place?  How can you either outsource or integrate technologies to make you more efficient and productive?  What can you do to improve cashflow and distribution?
 
Marketing:  What is the most cost-effective way for you to generate more sales, improve customer retention, increase referral business, and expand distribution of products and services?
 
Start here:
What do you want?
When do you want it?
What are you willing to do?
What are you willing to sacrifice?
How will you measure, monitor, adjust, and control the outcome?
 
Start working smarter, rather than harder.  Don't blame the economy for poor sales, as many companies are thriving and having record-breaking quarters of growth.  Don't stand by and wait for the economy to change...change yourself. 
 
Be better!

Wednesday, April 21, 2010

Entreprenerial Development

Successful people associate with forward-thinking, positive people. If you can't change the people around you, change the people around you.  Surround yourself with people that are going somewhere--identify a mentor or mastermind group.  Eat, drink, and breathe what successful people do, and you are on your way to achieving success as well.  Some resources I recommend:
 
Entrepreneur Magazine
Inc. Magazine
Fast Company
Success Magazine
 
Stay tuned for lists of books, audio's, PodCasts, articles, etc. 
 
Be something!

Tuesday, April 20, 2010

The Perfect Economic Storm

It is exciting to be able to offer people a solution and hope during all of the economic fireworks and turbulence. The timing has never been better to build businesses because we have people's attention and we have a solution. We are building the economy of the future by establishing our own sub economy and ecosystem, using our collective buying power and marketing plan.

In any economic crisis, the deck of cards that everyone has gets reshuffled. If you don't like the hand you have been dealt, it offers a chance to do better. If you have a good hand, you need to know how to protect your position and hold onto the cards you want. There is still an opportunity to gain better cards from the reshuffle. I would like to take a few minutes to talk about the economic climate, what some of the causes and effects are, some of the opportunities, and how you can actually benefit from this.

"While some see a crisis, I see an opportunity. This is an opportunity to grow like never before."

The economic turmoil has been appropriately referred to as the perfect economic storm. In other words, different or separate economic problems or storms are converging together at the same time to create a much more powerful storm. Let's look at the storms, the results, and evaluate each…

Storm 1: The rising cost of gas and fuel, causing price escalation in all areas of travel and commerce. Some say we are running out of oil and do not have time to find alternative sources. And that is why the prices will continue to increase to a point where the economy crashes.

Storm 2: Jobs and job security is on everyone's mind. Because of the sluggish economy, there are fewer jobs and unemployment will continue to rise. Combine that with the credit crunch and stock market slump, and there will be many mergers, acquisitions and bankruptcies resulting in many people with secure jobs being eliminated from the workforce.

Storm 3: The real estate market is depressed, the mortgage market is frozen, and Wall Street and the stock market have failed. They had to be bailed out by the government to the tune of hundreds of billions of dollars.

Storm 4: Consumer spending is down, because people don't have any money, and many businesses will close up as a result.OK, let's evaluate each — looking at the cause and effect, and how this reshuffles the cards. Behind every problem and crisis is the seed for an equal or greater opportunity.

History has proven that repeatedly. In discussing this — bear in mind a couple laws of life or of the universe. All bubbles eventually burst when they over-expand. The economy and the markets that make it up are really an ecosystem with an equilibrium equation. When things get out of whack they will always adjust and come back into balance over time. The important thing is to anticipate and take advantage of the direction of change.

It is a shadow, not the final reality. Behind these challenges at hand is the opportunity to leverage it to greater success, regardless of what has happened in the markets or your own portfolio. To do nothing is to be the effect and to be swept away by circumstance. That is not a smart thing to do. People need to be around positive, forward-looking, and solution-oriented opportunist… not defeatist. Life will go on.

~excerpted from JR Ridinger

Sunday, April 18, 2010

A New Era in Marketing

In the past century, we've seen numerous successful marketing and distribution trends. We've seen Direct Sales in the 20's-30's, Franchising emergence in the late 40's, Multi-Level & Network Marketing evolved from the direct sellers in the 50's, catalogs in the 60's & Direct Mail in the 70's, and the first technological movement in direct marketing found its way in the marketplace in the 80's with Infomercials (direct response T.V.).

The Internet dramatically changed the course of history in the 90's and gave birth to a new trend called One-to-One Marketing and Mass Customization. Although, Mass Customization was thought to be short-lived, it is still in its infancy and will be less of a means of marketing and more like the distribution trend of the next century. People want what they want, how they want it, and will pay top-dollar for their unique product.

However, the most successful marketing method has been around since the dawn of commerce...word of mouth, or referral marketing. People want to do business with people/companies they know, like, and trust!

Well, the new era in marketing is here: finally technology and traditional marketing means meet. The fastest growing trends are Social Media and Mobile Commerce (M-Commerce)in this decade. These trends can take the word of mouth/referral marketing to a new level by exposing a brand, product, or company to BILLIONS of people in less than a second by virtue of ever-increasing technology.

Want to take your product, brand, or business to the next level? Social it up!
Looking for business opportunities? Identify a product, brand, or company that identifies these trends and has systems in place for the individual to be a success, and you can't help but succeed.

Thursday, April 8, 2010

There are only 2 ways human beings learn: Nature and Nurture...Mother Nature or Mother Culture

Financial Intelligence is 100% learned from Nurture (Mother Culture).

Your personal culture begins at birth, some would disagree and say the moment of conception. However, I believe it begins much sooner than that with your ancestors and THEIR culture. It gets passed on ages and ages, and when you are born, you do not decide your culture. It is given to you. As we age and become free-thinking young adults, we may begin to make decisions, but certainly society begins to "nurture" us as well. Things that impact our culture:

-family history
-upbringing
-religious/spiritual views
-family political views
-media: news, radio, television
-literature: books, magazines, articles, etc.

Here is the kicker: you are EITHER financially intelligent or financially ignorant, and it is a CONSCIOUS CHOICE! Because, we know that financial intelligence is 100% based on your personal culture. If you want to increase your financial intelligence you need to increase your awareness of the things that will positively impact your personal culture in this arena: finances and economics.

Now, today information is free to everyone, and it is pushed out faster and faster everyday. Those that DECIDE to become financially intelligent can do so, as soon as they make that commitment. Here are some things to start your path:

Read books (Bachman, Kiyosaki, Trump, Buffet (either one!), Maxwell, Pilser, Tracy, etc.)
Listen to audio's, audio books, and podcasts
Watch video clips and movies on the subject
Surround yourself with positive, successful people
Identify a mentor
MIND YOUR OWN BUSINESS (Start a business. There is no better way to learn than to get in the game)